Introducing the Match and Market Program

Welcome to Greenville's innovative initiative, the Match and Market Program, designed to foster collaboration between East Carolina University (ECU) students and local small businesses. This exciting 10-week program, spanning Fall 2024, aims to empower our community by leveraging student expertise in digital marketing to bolster the online presence of local enterprises.

How It Works:

The Match and Market Program begins with an application period from September 2 to September 20, 2024. During this time, ECU students passionate about marketing can apply to assist qualifying small businesses with their digital marketing needs. Selected participants will receive a weekly stipend and engage in structured activities aimed at enhancing the businesses' social media strategies.

Key Program Phases:

• Initial Meeting (October 1, 2024): The Business Development Division welcomes selected students into the program.
• Introductory Session (October 3, 2024): Held at City Hall or the Municipal Building, this session facilitates formal introductions and interactive activities to foster collaboration.
• Program Duration (October 7 - December 13, 2024): Students will work closely with businesses to implement tailored marketing strategies, culminating in a ceremony on December 13, 2024.

Main Deliverables of the Program:

• Creation of an online marketing plan for the selected business
• Creation of a social media strategy for at least 2 digital platforms
• Creation of social media content
• Creation of a social media schedule with content topics
• Creation of a user manual for online marketing that business owners can follow post program completion
• Improved overall online presence of the business

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