Are you a small or local business owner looking to enhance your online presence? The Match and Market Program is here to connect you with talented students passionate about social media marketing! This 10-week initiative is designed to provide your business with the expertise and creativity needed to thrive in today’s digital landscape—all at no cost to you.

How It Works:

• Collaborate: Work directly with a student who will create tailored marketing strategies and social media content for your business.
• Learn: Gain valuable insights into social media marketing, ensuring your business can continue thriving even after the program ends.
• Grow: See measurable results, such as increased followers and improved engagement on your social media platforms.

Main Goals of the Program:

• Increase in 10% followers on each social media platform (two platforms in total) for the assigned business.
• Ensuring that 50% of the businesses are able to create social media posts and share those posts on their respective social media platforms after 7 weeks into the program.

Main Deliverables of the Program:

• Creation of an online social media marketing plan for the assigned business
• Creation of a social media strategy for at least 2 digital platforms
• Creation of social media content every week i.e. create 2 social media posts per platform
• Creation of a user manual for online marketing that business owners can follow post program completion
• Creation of hashtags for the business and conduct competitive market research on how similar businesses perform on social media
• Improved overall online presence of the business

Program Details:

• Duration: 10 weeks (March 31 – June 6, 2025)
• Key Events: Introductory Session, Match and Market Carnival, and Closing Ceremony
• Please ensure that you are available for in-person events on March 28^th and June 6^th, 2025

How to Apply:

Submit an online application to join the program.

What Businesses Are Saying:
"This program gave me real insights into the power of social media marketing. It was a game-changer for my business." – Match and Market 2024 Participant

Apply Today!
Take the first step toward building a stronger online presence. Applications are open from January 27 – March 7, 2025

Apply Today: Click Here

FAQ: Click Here

For more information:
Contact the Business Development Division at [email protected] or 252-329-4508